Many people ask us: ” How to improve SEO in my website” ?
It is not easy to question, of course! But we will give you some ways how you to do that!
We put together a handy checklist that will help you quickly audit your website. Тo make sure that you
have all the basic requirements of good search engine optimization in place.
The first thing you need to do is:
- Focus keyword or phrase
What words would someone use in a search in order to find a particular page on your website? Each page should reflect a unique single search intent.
- Title Tag (55 characters maximum)
Title tags should be between six and nine words and include the main keyword for that page towards the beginning.
- Description Tag (between 150-160 characters maximum)
Description Tags should include the most important information. Making this your call to action will encourage people to click through to your website. The more compelling the description tag the more likely this will assist in conversions.
- Heading tags
Text content should begin with the main heading <h1> and include the main keyword for that page. Subsequent heading tags should be <h2>, <h3>, <h4> etc.
- Alt tags
Images should have proper and relevant descriptions and use the main keyword if appropriate.
Uniquely valuable content
- Can people see at a glance what each web page is about and whether it answers their search query?
- The content should be unique and authentic with obvious value to the customer beyond your self-promotion.
- Sufficient and relevant text content
Always write for your reader first. Google and other search engines need text content in order to understand what a site offers. The more relevant and focused this text is, the easier it is for search engines and visitors to understand what they’re looking at. Although there isn’t a definitive word count, most experts agree that pages of 300 words or less would be viewed as thin content. A few pages of thin content on your website shouldn’t be a problem but if many of your pages feature thin content, it could impact negatively your SEO.
- Is the content of the page meaningful and obvious from the URL?
- Are you using hyphens (-) instead of underscores (_)? Google treats a hyphen as a word separator but does not treat an underscore that way. However, hyphens should not be over-used as too many could look spammy.
A great user experience
- Responsive design–It is essential to have a website with a responsive design that will look good on any device and provide the same user experience, however, the person has found your website
- Clear navigation and logical site architecture will show visitors where they need to go next to access the information they want.
- Customize your 404 ‘Page not found error page to reflect your brand and provide a link back to the Home page or another important page on your site instead of giving people this chance to navigate away from your site.
- Make sure your web pages load quickly Slow page load times are one of the biggest complaints of web users and this is becoming an important factor for ranking high in Google. Use Google’s Page Insights Tool for insights and recommendations for both mobile and desktop.
- Google updated its algorithms to make mobile-friendliness a ranking factor. Google is keen to enhance mobile users’ web experience by ensuring the content delivered on mobiles is user-friendly, accessible and helps searchers find what they’re looking for quickly and efficiently.
- Fix broken links It’s frustrating for people to click on a link only to find it’s broken. Chrome has a free Check My Links extension that lets you check that all the links on a web page are working.
- Home pages running in parallel with and without the www e.g. www.example.co.uk example.co.uk Redirecting requests from a non-preferred host name is important because search engines consider URLs with and without “www” as two different websites, leading to duplicate content issues and possible penalties. Once your preferred domain is set, a 301 redirect is needed for all traffic to your non-preferred domain. Check your site by adding it into your web browser with and without the “www.” to see if one redirects to the other.
- Assign canonical tags to the correct pages If you have a website where people can access the same content via multiple URLs (e.g. via different categories and tags), then it’s important to use canonical tags. These tell the search engines which URL you would prefer people to see and which URL you would like Google to focus on for the purpose of your tracking metrics
- Sitemap Sitemaps enable search engines to crawl the site more intelligently. You should create and submit an XML sitemap to Google Search Console. XML Sitemaps generates a sitemap for you https://www.xml-sitemaps.com/
- Use a Robots.txt file. A robots.txt file is a file at the root of your site that indicates those parts of your site that you don’t want to be accessed by search engine crawlers. A Robots.txt file allows you to restrict the access of search engine robots from accessing specific directories and pages on your website. This file also specifies where the XML sitemap file is located.
- Keyword Strategy There should be an ongoing keyword strategy in place as this will ensure that you continue to target the right keywords within your content creation. This is an essential part of any solid SEO checklist. I’ve created a complete keyword research guide here to help you find the best keywords for SEO and conversions
- Blog SEO is becoming more and more content-driven and sites that constantly produce valuable content for their user base will do better in the search results. Hosting a blog on your domain and regularly adding customer-focused content that enhances the user experience by providing information that your customers will find of interest and answering any questions they may have about your service or products will have a positive impact on your search results.
- Use http://www.copyscape.com/ to ensure that your content doesn’t exist anywhere else on the web.
- Linking Strategy Gaining relevant and high-quality, natural inbound and outbound links should be in compliance with search engine guidelines, and be monitored regularly.
- Promoting your website on social media platforms is essential for greater visibility. Successful social activity can have significant secondary effects on search engine discovery and indexation and also content distribution, which leads to links and shares. We recommend creating social media profiles on the platforms where your target audience is and using them as effectively as possible in order to engage your target audiences.
- Adding Google Analytics will provide insights to help understand and measure visitor activity
- Register with Google Search Console to monitor your site performance and diagnostics for a healthy, Google-friendly site.
One last point
- No SPAM tactics
Always follow Google Webmaster Guidelines
Having all the points above in place will give your visitors a user-friendly experience and ensure that your site is optimized for search engines resulting in giving you the best chance of being found by the very people looking for your services or products.